Selling your home can be a complicated process—you have many decisions to make, ranging from maximizing your home’s value prior to listing to the many strategies to pursue with marketing and sales. Monica will walk you through each stage of the process so you are clear, confident, and have peace of mind throughout your sale. With her extensive experience and expertise, you can rest assured that she’ll be able to develop the right strategies to attract the most prospective buyers and therefore achieve the highest sale price possible for your home.

How the home-selling process works:

Attend an introductory discussion to learn your sales goal and timeline.

Discuss pre-listing preparations for increasing the sale price of your home, including the following:

  • Interior design consultation
  • Repairs, painting, and updates
  • Home staging

Develop an unmatched marketing plan for your home, including:

  • High-definition photography
  • Professionally written marketing copy
  • High-quality brochures and flyers
  • Custom property website
  • Multiple-Listing Service (MLS)
  • Broker tours
  • Open houses

Accept offers, negotiate each, and choose the most sound and valuable offer available.

Walk you through the escrow and selling process to the very end, ensuring every detail is handled efficiently and professionally.

When it comes to selling your house, Monica has the bold self-confidence gained through years of success to know just how to price, stage and market your house to get the full asking price—which exceeded what any other broker thought was possible.

Judith Cohen

It seems like our struggle for 2 years with the wrong broker…and not getting the house we wanted….all led to you and this house which certainly has expanded our experience of SF and introduced us to new neighborhoods.

Malcolm Gissen

Monica is the unique broker who listens and understands immediately what you are looking for and then has the expert ability to identify just the special house that you had hoped to find! She has a keen sense of neighborhoods and interests and in our case introduced us to a neighborhood we would not have found without her.